This is the stuff our competition begged us not to share, the kick-butt techniques they want to keep all to themselves!

Here are four unauthorized case studies from our secret client files! We can't reveal the site names, but we can tell you what happened when they put pop-ups into action!

In these examples, you'll get the straight dope, and you'll see graphic samples that are similar to the originals.

X-Files Case Study #1: Pop-ups, your secret testing weapon!

Goal of pop-up: To test different offers to a site audience and drive traffic to advertising partners or affiliate programs.
Type of pop-up: Exit
Size of pop-up: 300 x 400
 

Comments: This is an excellent way to test multiple offers to your site's audience. See which keywords and headlines are the most responsive, and which are ignored, by tracking your click-throughs.

The idea is to pop-up a plain text based window containing between 3 - 6 short keyword-based headlines. Use a program like ROIBot.com to determine which are clicked the most often. This is a constant process, with the goal being to eliminate the losers and replace with new headlines you want to test.

Eventually, you'll identify the top three or four headlines, which is where you want to end up. You can use this information to improve your ad copy in sales letters, teasers, even banners!

This is one of the easiest testing procedures ever developed!

X-Files Case Study #2: Wanna log in to a secret site?

Goal of pop-up: To generate semi-targeted click-throughs.
Type of pop-up: Entrance or exit
Size of pop-up: ?
 

Comments: This pop-up is extremely slick. It looks like a log-in screen for a private Web site. But in fact, the entire front end is fake, and is designed only to get you to click!

This technique is used mainly by adult, hacker, and MP3 sites, because it looks like the visitor is getting access to something they shouldn't be.

The targeting occurs in the username box, which can be replaced with anything! Here are some examples:

NudeChicks
FreeMusic
HomeLoanSources
CheapLifeInsurance
 

The click through on this type of pop-up is unbelievable! We have seen numbers as high as 25% or more!

X-Files Case Study #3: How did I get access to this?

Goal of pop-up: To generate semi-targeted click-throughs.
Type of pop-up: Entrance or exit
Size of pop-up: ?
 

Comments: This is an interesting way to fool visitors into thinking they stumbled into a private file archive! Again, the titles determine the targeting, and can range from free music, pictures, software archives, even an e-book library!

You'll want to track which links get the most click throughs, and then modify the pop-up as we explained in example #1.

The click through on this type of pop-up is very high, as much as 15% based on who you are targeting and how good your titles are.

X-Files Case Study #4: All about the offer

Goal of pop-up: To drive qualified traffic to a sales letter or order form.
Type of pop-up: Entrance or exit
Size of pop-up: ?
 

Comments: This pop-up should be used when you have a dramatic product or service offer that stands on it's own with little or no extra ad copy, just a headline.

The idea is to present an outrageous value to the consumer, something that makes them stop what they are doing and immediately click if they are interested. Some headline examples might be:

• How to buy any new car for 50% off!
  
   
• A dozen roses for your sweetie! Just $25 delivered nationwide!
  
   
• Brand new Dell laptop computer for under $500!

This is an excellent way to drive qualified traffic to a Web page, or even directly to an order form! It's also how one of our clients generated over $50,000 with a single pop-up during a holiday promotion.

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Conclusion