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  1. introduction
  2. Are pop-ups right for you
  3. The five rules of effective pop-up marketing
  4. Expert case studies
  5. How to get started
  6. Pop-up modification cheat sheet
  7. Bonus - The Pop-Up X-Files!
  8. Conclusion

  9.  

 

 

 

 

1. Introduction...

 

 

 

 

 

 
In a hurry? You'll want to read the whole book, but for now jump right into Chapter 5:

 

How to get started.
 


 


 

Thank you for investing in Amazing Pop-Ups, the FrontPage World Edition!

Implementing pop-ups on your site is easy, and will only take a few minutes once you understand how they work and how to quickly integrate them into your FrontPage Web site. You'll immediately see additional opt-in subscriptions, more sales, and you'll gain a new understanding of your traffic from your efforts. In this course, you will learn how to use pop-ups effectively to:

 

  • Generate more leads

     
  • Increase the dollar value of every Web site visitor

     
  • Sell multiple products to the same audience

     
  • Test headlines and keywords for responsiveness

     
  • All with the simple FrontPage interface that you know already.

Implementing pop-ups on your site is easy with FrontPage and will only take a few minutes once you understand how they work and download our powerful plug-in. You'll immediately see additional opt-in subscriptions, more sales, and you'll gain a new understanding of your site traffic.

Plus, you'll see pop-ups that are working right now. Enhance your efforts with successful case studies from real-world examples and training by the masters of marketing.

After you complete this course, you'll be able to create your own Amazing Pop-Ups, and you'll understand exactly what separates the successful ones from the losers!

This course is divided into eight sections:

 

  1. Introduction

     
  2. Are pop-ups right for you? This is where we reveal the good, bad, and ugly about pop-up marketing. The techniques you are about to learn are very powerful. Beware! You must know how to properly integrate them into your Web site so you don't upset your visitors.

     
  3. Five rules of effective pop-up marketing. Follow these guidelines to increase effectiveness while "treading lightly" on users and in the long run, you'll make a lot more money!

     
  4. Expert Case Studies. Top marketers reveal their secrets and the pop-ups they use on their own sites. Learn the techniques that work best from real examples!

     
  5. How to get started. Evaluating your options, and setting up an action plan. Five basic pop-up templates you can implement quickly. Designing your target URL.  Information on integrating everything with Frontpage.

     
  6. Bonus #1: Pop-up modification cheat sheet. Now you can modify virtually any JAVA pop-up code with these simple commands!

     
  7. Bonus #2: The Pop-Up X-Files! Five unauthorized case studies from our customer files! We can't reveal who the clients were, but we can tell you what happened when they put pop-ups into action! Includes amazing sample pop-ups with outrageous click-through rates.

     
  8. Conclusion

 


Before we begin:

This course contains several examples of cut and paste code to make a pop-up open, and cut and paste code for the pop-up window itself. It also contains a FrontPage plug-in that will create the code for you.  You are authorized to use these examples in your Web site.

However, please understand that the actual designs and examples provided in the case studies are all *copyrighted* and may not be duplicated.

Please respect the people who contributed to this course, and DO NOT steal their code or their exact pop-up. It's easy enough to make simple changes to inject your own look, and customization will actually improve the responsiveness of your pop-up.

 

Click here for Section 2:
Are pop-ups right for you?



 


 


 

 

 

 

All text, code, and graphics on this Web site are Copyright ©2001 by Cyberwave Media, Jonathan Mizel, OptiSite Communications, Paul Colligan and FrontPage World. All rights reserved. For more information, please refer to our Copyright notice.

 

 

 


 

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